Do you know the difference between a content writer, copywriter, and content strategist?

In Summary:
The goal of a copywriter is to persuade people to take action. The content writer’s purpose is to engage the reader. And the job of the content strategist is to develop a content strategy, manage the process, and maximize the results over time. Put simply, content writers build trust, copywriters drive sales, and content strategists steer the content marketing ship.

The Roles of a copywriter and a content writer are often misunderstood. While there is some overlap, there are some fairly big differences between each discipline. And next question, where does a content strategist fit into the equation?

Content Writers:
A content writer is focused on content that informs, educates, and entertains readers0 They’re familiar with online marketing tactics and can create content for many channels, such as websites, blogs, social and email.

Copywriters:
A copywriter is in the business of persuasion. Copywriting is about using words and language to convince readers to take an action, whether it’s buying a product, downloading a report, or engaging with the company.

Content Strategist:
A content strategist controls the direction of a brand’s overall content strategy. They will have a vision for what the content needs to look like and where to publish it.

Before you begin your next content project, keep these definitions in mind. Knowing where you fit into the equation will help you work more efficiently with others and ensure your content achieves its objectives, whatever they are.