testimonial
FBMG opened its doors originally 20 years ago.
They approached me and asked that I modernize them and digitize them so that they can dominate the current market. Their words. Honestly, this has been one of the coolest projects ever! Here was the journey we took together…
Rebranding
I started with modernizing their logo but also keeping a connection
to it for consumer transition into the new brand.
Before
After
I created this guideline to keep us all building the same vision.
Once I redesigned the logo, I started on the branding guidelines. In order to create a strong brand, we need to follow strict guidelines when it comes to colors,textures, tonality, and more.
Now the really
fun part!!!
Custom Illustrations:
The client’s name is Fuzzy Bunny Movie Guns so they wanted to create a cool line of swag, and a memorable look and feel. I told them I can create unique one-of-a-kind bunny illustrations, so the challenge began.
They sent me many images of the 1930 gangster-type people, clothes, and guns that they wanted per each of the four bunnies.
Here are the illustrations I created
FUN FACT:
In every illustration, I created you can find hiding in it their old logo!
Ecommerce Website
Design & Development:
I created a WordPress / WooCommerce digital experience with the integration of a print-on-demand platform to sell their swag. I also had to integrate many industry-specific functions such as the verification of FFL licenses on demand.
Here is a link to their website:
www.fbmgusa.com
Swag Design
Well, if you have a swag store you need swag! I created a series of swag designs that were to their personalities and brand tonality. Many are patriotic due to the owners all being veterans, others are funny, and some are commical!
Here is a link to their swag store within their site:
https://www.fbmgusa.com/product-category/swag/
Now Time For Marketing!
We needed to get the word out about the new site, so I wrote and syndicated a press release to start things off. I also created this video to send out to their client base, and also to be used in the Bunny Bucks program I started and developed on their website.
Newsletter
Their industry is very news-heavy due to legislation and rapid market changes.
So I created a newsletter that they could email or mail to their dealers and retail clients.
Conclusion
This was an incredible opportunity for me! The ability to use all my different skills to create this new brand and relaunch this business was awesome! I love what I do, and working with companies that will give me creative freedom. Thank you FBMG for giving me the opportunity to be part of your future success.
Social Marketing
I then opened and created their social accounts, custom-designed the headers, and created the social post by writing and designing them.